{"id":1759,"date":"2020-10-29T09:26:44","date_gmt":"2020-10-29T09:26:44","guid":{"rendered":"https:\/\/emfasi.com\/projects\/apli\/"},"modified":"2026-05-14T11:39:36","modified_gmt":"2026-05-14T11:39:36","slug":"apli","status":"publish","type":"projects","link":"https:\/\/emfasi.com\/ca\/caso-de-exito\/apli\/","title":{"rendered":"APLI. La transformaci\u00f3 digital d&#8217;una marca amb solera"},"content":{"rendered":"<p>APLI, marca l\u00edder en la fabricaci\u00f3 d&#8217;etiquetes autoadhesives i articles de papereria. Disposa d&#8217;un ampli cat\u00e0leg de m\u00e9s de 3.000 refer\u00e8ncies que es renova amb m\u00e9s de 400 noves refer\u00e8ncies anualment. Davant els reptes que planteja el \u00abescenari digital\u00bb (comer\u00e7 electr\u00f2nic, concentraci\u00f3 en els canals de distribuci\u00f3, visibilitat \u00abdigital\u00bb de la marca, etc) es va plantejar, no nom\u00e9s la renovaci\u00f3 del seu lloc web.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>APLI, una marca amb m\u00e9s de 85 anys, respon als nous reptes del \u201cescenari digital\u00bb: comer\u00e7 electr\u00f2nic, concentraci\u00f3 dels canals de distribuci\u00f3, estrat\u00e8gia \u00abdigital\u00bb &#8230; <\/p>\n","protected":false},"featured_media":1439,"template":"","features":[],"class_list":["post-1759","projects","type-projects","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>APLI: Transformaci\u00f3 Digital i Estrat\u00e8gia SEO<\/title>\n<meta name=\"description\" content=\"Descobreix com vam transformar digitalment APLI amb un nou web, integraci\u00f3 PIM i una estrat\u00e8gia SEO per gestionar milers de refer\u00e8ncies.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"APLI: Transformaci\u00f3 Digital i Estrat\u00e8gia SEO\" \/>\n<meta property=\"og:description\" content=\"Descobreix com vam transformar digitalment APLI amb un nou web, integraci\u00f3 PIM i una estrat\u00e8gia SEO per gestionar milers de refer\u00e8ncies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/emfasi.com\/ca\/caso-de-exito\/apli\/\" \/>\n<meta property=\"og:site_name\" content=\"\u00c8mfasi\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-14T11:39:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/emfasi.com\/wp-content\/uploads\/2020\/10\/img-principal-APLI.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/emfasi.com\\\/ca\\\/caso-de-exito\\\/apli\\\/\",\"url\":\"https:\\\/\\\/emfasi.com\\\/ca\\\/caso-de-exito\\\/apli\\\/\",\"name\":\"APLI: Transformaci\u00f3 Digital i Estrat\u00e8gia SEO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/emfasi.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/emfasi.com\\\/ca\\\/caso-de-exito\\\/apli\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/emfasi.com\\\/ca\\\/caso-de-exito\\\/apli\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/emfasi.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/img-principal-APLI.jpg\",\"datePublished\":\"2020-10-29T09:26:44+00:00\",\"dateModified\":\"2026-05-14T11:39:36+00:00\",\"description\":\"Descobreix com vam transformar digitalment APLI amb un nou web, integraci\u00f3 PIM i una estrat\u00e8gia SEO per gestionar milers de refer\u00e8ncies.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/emfasi.com\\\/ca\\\/caso-de-exito\\\/apli\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/emfasi.com\\\/ca\\\/caso-de-exito\\\/apli\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/emfasi.com\\\/ca\\\/caso-de-exito\\\/apli\\\/#primaryimage\",\"url\":\"https:\\\/\\\/emfasi.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/img-principal-APLI.jpg\",\"contentUrl\":\"https:\\\/\\\/emfasi.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/img-principal-APLI.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Nueva web APLI. 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