{"id":4130,"date":"2024-02-19T09:15:22","date_gmt":"2024-02-19T09:15:22","guid":{"rendered":"https:\/\/emfasi.com\/?p=4130"},"modified":"2026-09-25T11:04:47","modified_gmt":"2026-09-25T09:04:47","slug":"el-teu-newsletter-acaba-en-la-carpeta-spam-tajudem-a-solucionar-ho","status":"publish","type":"post","link":"https:\/\/emfasi.com\/ca\/blog\/el-teu-newsletter-acaba-en-la-carpeta-spam-tajudem-a-solucionar-ho\/","title":{"rendered":"El teu Newsletter acaba en la carpeta SPAM? T&#8217;ajudem a solucionar-ho"},"content":{"rendered":"<p>Et flipa la idea que els teus correus electr\u00f2nics arribin directament a la safata d\u2019entrada dels teus subscriptors, evitant l\u2019abisme de l\u2019spam? \ud83e\udd14 A tothom!<\/p>\n<p><strong>La newsletter \u00e9s la teva millor aliada per mantenir el vincle amb la teva audi\u00e8ncia<\/strong> i donar visibilitat als teus productes o serveis. Per\u00f2 alerta: si no li dones la configuraci\u00f3 adequada, els teus missatges podrien acabar perduts al llimbs de l\u2019spam dels destinataris. \ud83d\ude31.<\/p>\n<p>En aquest article veurem com evitar que la teva newsletter vagi a SPAM.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Continguts<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/emfasi.com\/ca\/blog\/el-teu-newsletter-acaba-en-la-carpeta-spam-tajudem-a-solucionar-ho\/#Per_que_les_newsletters_van_a_SPAM\" >Per qu\u00e8 les newsletters van a SPAM?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/emfasi.com\/ca\/blog\/el-teu-newsletter-acaba-en-la-carpeta-spam-tajudem-a-solucionar-ho\/#El_remitent_no_esta_identificat\" >El remitent no est\u00e0 identificat.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/emfasi.com\/ca\/blog\/el-teu-newsletter-acaba-en-la-carpeta-spam-tajudem-a-solucionar-ho\/#Lassumpte_no_es_clar_ni_interessant\" >L\u2019assumpte no \u00e9s clar ni interessant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/emfasi.com\/ca\/blog\/el-teu-newsletter-acaba-en-la-carpeta-spam-tajudem-a-solucionar-ho\/#El_contingut_no_es_rellevant_per_al_destinatari\" >El contingut no \u00e9s rellevant per al destinatari<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/emfasi.com\/ca\/blog\/el-teu-newsletter-acaba-en-la-carpeta-spam-tajudem-a-solucionar-ho\/#La_newsletter_senvia_amb_massa_frequencia\" >La newsletter s\u2019envia amb massa freq\u00fc\u00e8ncia<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/emfasi.com\/ca\/blog\/el-teu-newsletter-acaba-en-la-carpeta-spam-tajudem-a-solucionar-ho\/#Com_evitar_que_la_meva_newsletter_vagi_a_SPAM\" >Com evitar que la meva newsletter vagi a SPAM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/emfasi.com\/ca\/blog\/el-teu-newsletter-acaba-en-la-carpeta-spam-tajudem-a-solucionar-ho\/#Un_parell_dexemples_de_newsletters_que_funcionen\" >Un parell d\u2019exemples de newsletters que funcionen.<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Per_que_les_newsletters_van_a_SPAM\"><\/span>Per qu\u00e8 les newsletters van a SPAM?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hi ha diversos motius pels quals una newsletter pot acabar a la safata d\u2019spam. Els m\u00e9s habituals s\u00f3n:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"El_remitent_no_esta_identificat\"><\/span>El remitent no est\u00e0 identificat.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Si el nom de qui envia la newsletter \u00e9s un misteri, hi ha moltes possibilitats que els filtres d\u2019spam la marquin com a sospitosa. \ud83d\ude2c Vaja, que si no t\u2019identifiques b\u00e9, els teus correus poden ser confosos amb intrusos no desitjats. Posa nom i cognoms als teus enviaments per evitar aquest problema!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lassumpte_no_es_clar_ni_interessant\"><\/span>L\u2019assumpte no \u00e9s clar ni interessant<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Un assumpte de correu ha de ser clar i captar l\u2019atenci\u00f3 del destinatari. \ud83d\ude32 Si aconsegueixes que el t\u00edtol combini intriga i claredat, augmentes les possibilitats que facin clic per descobrir qu\u00e8 els expliques. Dona una mica de gr\u00e0cia als assumptes i veur\u00e0s com augmenten les obertures dels teus correus!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"El_contingut_no_es_rellevant_per_al_destinatari\"><\/span>El contingut no \u00e9s rellevant per al destinatari<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Si el contingut de la newsletter no interessa a qui la rep, hi ha for\u00e7a possibilitats que acabi marcant-la com a spam. \ud83d\ude13 Vaja, que si no encertes amb el que els teus subscriptors volen llegir, pots acabar a la zona fosca de la seva safata d\u2019entrada. Assegura\u2019t que el contingut sigui sempre alguna cosa que esperen amb inter\u00e8s per mantenir els teus correus lluny del temut spam!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"La_newsletter_senvia_amb_massa_frequencia\"><\/span>La newsletter s\u2019envia amb massa freq\u00fc\u00e8ncia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Si envies massa newsletters, hi ha un risc real que els destinataris se\u2019n cansin i comencin a enviar-les directament a l\u2019spam. \ud83d\ude2c S\u00ed, enviar massa correus pot ser contraproduent i fer que la teva audi\u00e8ncia se saturi i perdi l\u2019inter\u00e8s. Mant\u00e9n la freq\u00fc\u00e8ncia dels enviaments en un punt equilibrat: prou per mantenir l\u2019inter\u00e8s, per\u00f2 no tant com per atabalar!<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Com_evitar_que_la_meva_newsletter_vagi_a_SPAM\"><\/span>Com evitar que la meva newsletter vagi a SPAM?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Per evitar que la teva newsletter vagi a SPAM, pots seguir aquests consells:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Identifica clarament el remitent:<\/strong> Utilitza un nom de remitent que sigui f\u00e0cil de recon\u00e8ixer i <strong>que inclogui el nom de la teva empresa o marca<\/strong>.<\/li>\n<li aria-level=\"1\"><strong>Escriu un assumpte clar i interessant:<\/strong> L\u2019assumpte ha de ser <strong>breu, conc\u00eds i rellevant per al contingut<\/strong> de la newsletter.<\/li>\n<li aria-level=\"1\"><strong>Personalitza el contingut:<\/strong> Adapta el contingut de la newsletter als interessos dels teus subscriptors, <strong>utilitza el seu nom i qualsevol dada que ajudi a verificar que coneixes el destinatari<\/strong>.<\/li>\n<li aria-level=\"1\"><strong>Envia la newsletter amb moderaci\u00f3:<\/strong> No envi\u00efs m\u00e9s d\u2019una newsletter a la setmana per cada llista de subscriptors.<\/li>\n<\/ul>\n<p>A m\u00e9s d\u2019aquests consells, tamb\u00e9 pots seguir aquestes recomanacions:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Utilitza un prove\u00efdor de serveis d\u2019email m\u00e0rqueting de confian\u00e7a:<\/strong> Els prove\u00efdors de serveis d\u2019email m\u00e0rqueting ofereixen eines i serveis que et poden ajudar a evitar que la teva newsletter vagi a SPAM. Nosaltres treballem amb diversos prove\u00efdors, per\u00f2 sempre recomanem <a href=\"http:\/\/eepurl.com\/g4g-M1\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Mailchimp<\/a> per la seva senzilla corba d\u2019aprenentatge<\/li>\n<li aria-level=\"1\"><strong>Prova la newsletter abans d\u2019enviar-la:<\/strong> Abans d\u2019enviar la newsletter, envia-te\u2019n una c\u00f2pia a tu mateix per comprovar que no va a SPAM.<\/li>\n<li aria-level=\"1\"><strong>Monitoritza el rendiment de les campanyes:<\/strong> Utilitza les estad\u00edstiques de les campanyes per identificar els elements que podrien estar provocant que les newsletters vagin a SPAM.<\/li>\n<\/ul>\n<p>Consells extra! (els nostres petits trucs)<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Evita l\u2019\u00fas de paraules clau relacionades amb l\u2019spam:<\/strong> Els filtres d\u2019spam solen estar atents a paraules clau que s\u2019utilitzen habitualment als correus electr\u00f2nics d\u2019spam. Evita utilitzar aquestes paraules clau als assumptes o al cos de la newsletter.<\/li>\n<li aria-level=\"1\"><strong>Utilitza un enlla\u00e7 de baixa de la subscripci\u00f3<\/strong>: Inclou un enlla\u00e7 per donar-se de baixa a totes les newsletters. Aix\u00f2 permetr\u00e0 als teus subscriptors donar-se de baixa de la llista de manera f\u00e0cil i senzilla.<\/li>\n<li aria-level=\"1\"><strong>Crea un bon historial d\u2019enviaments:<\/strong> Si envies newsletters de qualitat i rellevants per als teus subscriptors, \u00e9s menys probable que siguin marcades com a spam.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Un_parell_dexemples_de_newsletters_que_funcionen\"><\/span>Un parell d\u2019exemples de newsletters que funcionen.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Exemple 1: Email amb un descompte per a remarketing.<\/p>\n<div style=\"padding: 40px; border: 1px solid lightgray;\">\n<ul>\n<li aria-level=\"1\">Assumpte: Noves ofertes a [nom de l\u2019empresa]<\/li>\n<li aria-level=\"1\">Cos:<\/li>\n<\/ul>\n<p>Hola [nom del destinatari],<\/p>\n<p>Tenim bones not\u00edcies per a tu!<\/p>\n<p>A [nom de l\u2019empresa] estem celebrant el nostre [esdeveniment] i, per aix\u00f2, volem oferir-te un descompte especial del [percentatge] en tots els nostres productes.<\/p>\n<p>Aquesta \u00e9s una oportunitat \u00fanica perqu\u00e8 t\u2019enduguis els teus productes preferits a un preu incre\u00efble.<\/p>\n<p>No te la perdis!<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Exemple 2: Enlla\u00e7 a una landing per a un client segmentat.<\/p>\n<div style=\"padding: 40px; border: 1px solid lightgray;\">\n<ul>\n<li aria-level=\"1\">Assumpte: [Nom del destinatari], tenim una cosa que t\u2019interessa!<\/li>\n<li aria-level=\"1\">Cos:<\/li>\n<\/ul>\n<p>Hola [nom del destinatari],<\/p>\n<p>Sabem que est\u00e0s interessat en [tema relacionat amb els interessos del destinatari]. Per aix\u00f2, volem compartir amb tu aquesta informaci\u00f3 que et pot interessar.<\/p>\n<p>[Enlla\u00e7 a una p\u00e0gina web amb informaci\u00f3 rellevant per al destinatari]<\/p>\n<p>Esperem que t\u2019agradi!<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>T\u2019han semblat interessants?<\/p>\n<p>En resum, si vols esquivar els filtres de SPAM: <strong>Fes que cada correu sembli escrit especialment per a qui el rep, afegint-hi un toc de personalitzaci\u00f3 i un llenguatge que no nom\u00e9s sigui clar, sin\u00f3 que, a m\u00e9s, cridi \u00abacci\u00f3!\u00bb \ud83d\ude80.<\/strong><\/p>\n<p>Si apliques aquests consells, veur\u00e0s com les teves newsletters no nom\u00e9s evitaran els filtres autom\u00e0tics, sin\u00f3 que arribaran com un guant a la safata d\u2019entrada dels teus subscriptors. I si no et vols complicar i prefereixes que una <a href=\"https:\/\/emfasi.com\/ca\/\">ag\u00e8ncia de m\u00e0rqueting<\/a> digital t\u2019ajudi a desenvolupar estrat\u00e8gies efectives, contacta amb nosaltres!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descobreix les pautes b\u00e0siques perqu\u00e8 la teva Newsletter arribi amb \u00e8xit a la safata d&#8217;entrada, no a SPAM. Maximitza l&#8217;entrega amb els nostres consells, trucs i exemples per a la teva pr\u00f2xima campanya<\/p>\n","protected":false},"author":1,"featured_media":4126,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sense-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Teu Newsletter Acaba a la Carpeta SPAM?<\/title>\n<meta name=\"description\" content=\"Apr\u00e8n com evitar que els teus newsletters acabin a SPAM amb t\u00e8cniques d\u2019email m\u00e0rqueting, configuraci\u00f3 correcta i millors pr\u00e0ctiques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emfasi.com\/ca\/blog\/el-teu-newsletter-acaba-en-la-carpeta-spam-tajudem-a-solucionar-ho\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Teu Newsletter Acaba a la Carpeta SPAM?\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8n com evitar que els teus newsletters acabin a SPAM amb t\u00e8cniques d\u2019email m\u00e0rqueting, configuraci\u00f3 correcta i millors pr\u00e0ctiques.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/emfasi.com\/ca\/blog\/el-teu-newsletter-acaba-en-la-carpeta-spam-tajudem-a-solucionar-ho\/\" \/>\n<meta property=\"og:site_name\" content=\"\u00c8mfasi\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-19T09:15:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-25T09:04:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/emfasi.com\/wp-content\/uploads\/2024\/02\/evitar-newsletter-a-spam-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"2500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u00c8mfasi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u00c8mfasi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/emfasi.com\\\/ca\\\/blog\\\/el-teu-newsletter-acaba-en-la-carpeta-spam-tajudem-a-solucionar-ho\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/emfasi.com\\\/ca\\\/blog\\\/el-teu-newsletter-acaba-en-la-carpeta-spam-tajudem-a-solucionar-ho\\\/\"},\"author\":{\"name\":\"\u00c8mfasi\",\"@id\":\"https:\\\/\\\/emfasi.com\\\/ca\\\/#\\\/schema\\\/person\\\/e1d56a89136cada9afc89bde5caf8c07\"},\"headline\":\"El teu Newsletter acaba en la carpeta SPAM? 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